Every successful business started with a very
good marketing strategy that made it more competitive with other businesses in
its field. It does not mean that successful business shave more resources to
start with. However, these businesses are the ones who knew how to maximize
whatever resources they already have and used them to their advantage.
Norman Brodeur Presents Marketing strategy is really all about considering
the resources available to the company and then finding a way to make sue of these
strategies in the most creative way possible. It is not so much about how much
resources a business has at its disposal but how creative they can get to make
the minimal resources they have to work for them.
Take a
small grocery business faced with a bigger competitor. This grocery has to find
a way to be more competitive given the minimum resources it has at its disposal
compared to its competitor.
As a
marketing strategy, the small grocery store offered additional value added
services to its clients. It can be in the form of loyalty stubs that can be
changed for some items after a while, free car cleaning or even free coffee for
shoppers at certain periods. All these are marketing strategies that are aimed
at making the small grocery more competitive in the neighbourhood.
A
marketing strategy is a product of a good marketing plan that will give the
framework as to how the strategy can be implemented. In this case, the
management of the small grocery may have come up with a marketing plan
detailing all the extra services that may be of interest to its clients. The
marketing plan signifies the methods of implementing the said marketing
strategy.
Some
small business fear competing with bigger businesses with more capital.
However, if a business has a very good product it can compete with its
competitors provided it has prepared an effective marketing campaign or
marketing strategy for its business.
A
marketing strategy is usually based on a marketing goal. The strategy is
implemented with the view of achieving something during a certain period. Each
company can come up with different marketing strategies depending on the
products or services they are dealing with.
Some
companies that have lesser capital can find a niche and then concentrate on
that niche. Its competitors may be looking at the general market and it cannot
compete on that level due to limited resources. However the company can find a
niche and then concentrate on this niche.
The
popularity of the internet has produced a new generation of internet marketers
who address their marketing to the e-market. This means the marketing
strategies may be a little different from traditional marketing strategies
since it is directed towards a different audience.
Internet
marketing makes use of a lot of marketing tools like email marketing, website
development, building of a massive opt-in list, online purchases, link backs
and a lot of other methods.
A
marketer can provide both online and traditional marketing strategies for a
business. However, he should bear in mind that the aim of marketing is really
to sell the business and to encourage the target market to look at the products
or services, consider them as among his choices and then prioritizing such
products and services when it is time to part with his money.
Norman
Brodeur makes it
quicker and easier for you to create profitable business develop your marketing
strategy or start a new business on any topic. To Know more about Norman Brodeur please visit here https://normanbrodeur.wordpress.com/
